Merko picked as Estonia’s best-known and most reputable real estate developer for fourth straight year
An annual real estate brand survey conducted by Kantar Emor showed that Merko continues to be Estonia’s best-known real estate developer. We are still among Estonian’s leaders in terms of the real estate developers with the best reputation.
Merko’s advantages were overwhelmingly perceived as trustworthiness, good quality, locations of its real estate developments, and high professionalism.
“We don’t build houses, we shape a living environment. It’s important to us to have a sense of the whole, and we exert great effort to make people who have bought apartments from Merko to feel good in their personal home and the apartment building as well as the urban space in the immediate vicinity of the buildings. We are pleased that caring and careful work has garnered acclaim. We will continue on this path,” said the head of Merko Ehitus Eesti’s real estate development business area, Jaan Mäe.
According to Kantar Emor study expert Mari-Ann Ploom, the companies at the top of the heap are ones who systematically work on creating a positive customer experience. “Mapping the post-home-buying experience in new developments shows that construction quality and smart-building solutions have the greatest influence on whether a person is likely to recommend a developer to their acquaintances,” Ploom said.
This year, 417 people were surveyed. In addition to renown and reputation of real estate developers, the preferences of new-home buyers in regard to neighbourhood, expectations as to their new home and surrounding living environment and their motivations and budget were determined – 257 respondents answered these questions. The survey also drew on 206 recent home buyers, who rated their customer experience.
The survey included 25 real estate developers operating in Estonia. The survey was held in September 2022.
Merko also won the title of the best-known and most reputable real estate developer in 2019, 2020 and 2021.